Business Proposal – Episode 12 Recap, Review & Ending Explained

A Final Proposal

Does Young-seo’s father accept Seong-hoon?

Episode 12 of Business Proposal begins with Chairman Jin calling Seong-hoon to ask him to break up with Young-seo, but keep it a secret from her.

But Young-seo overhears this. Though she pretends she’s fine, Seong-hoon can tell this deeply upsets her.

Does Tae-moo get along with Ha-ri’s parents?

Ha-ri’s mother is suspicious of Ha-ri’s whereabouts last night. When she sees Tae-moo drop her daughter off in the morning, she scolds both of them.

When she calms down, everyone has lunch together to celebrate Young-seo’s birthday. Tae-moo says he wants to date and marry Ha-ri. Her parents worry about the scandal that would ensue due to their low social status.

Tae-moo speaks with Ha-ri’s father privately. He asks Tae-moo to protect Ha-ri so that she doesn’t suffer so much gossip and scandal. Tae-moo promises to do everything he can.

Do Ha-ri and Min-woo make amends?

Ha-ri meets Min-woo for tea. He also apologizes on behalf of Yoo-ra. He confesses that they were never right for each other, and he never plans to date her again.

Min-woo now has plans to travel the world. He asks Ha-ri if they could be close friends again after he returns, and she says that might take some time. They shake hands, saying goodbye.

Do Young-seo and Seong-hoon break up?

After Chairman Jin demands that Seong-hoon break up with Young-seo, she goes to see her father. It’s not to go along with his wishes, however. Instead, she hands him her resignation.

Later, Seong-hoon cooks Young-seo a proper birthday meal. Now that she’s resigned, she wants to start her own company. Seong-hoon wants to invest if she can come up with a proper business plan, and he surprises her with a large sum of money.

Does Chairman Kang have a heart attack?

While Ha-ri and Tae-moo are at work, Tae-moo gets a call from someone saying that his grandfather collapsed. The person never hangs up, so Tae-moo overhears the chairman laughing. He is simply scheming to get Tae-moo to come to the hospital.

So, Ha-ri goes to the hospital instead, hoping the chairman can come to like her if they spend some time together. He  orders her out, but she stays to help him get around.

She brings him tea, watches TV with him, sings. It seems that Chairman Kang enjoys her company, but he doesn’t show it to Ha-ri. 

Later, the doctor tells Tae-moo it’s a good thing his grandfather came in for a checkup. They caught some serious heart issues that they can’t treat in Korea.

Does Tae-moo leave Ha-ri for the United States?

Tae-moo tells Ha-ri he has to take his grandfather to the States to get the treatment he needs. He asks her to come with him, but she refuses. She thinks there would be too many rumors surrounding such a situation and doesn’t want him to get hurt.

Additionally, the chairman is their most important concern right now. He doesn’t like her, so she thinks she should stay out of the way..

They decide not to break up, but they won’t see each other for a while. He asks her to wait for him.

What happens one year later?

One year later, Ha-ri is still working for her food development team. Ms. Yeo and Mr. Gye are now married and competitively work opposite each other.

Seong-hoon has taken the year off to be with Young-seo and help her with her business.

Tae-moo has been working at the New York branch for a year, while Chairman Kang still receives treatment. He and Ha-ri video chat, but he leaves in the middle of the call to take care of work. Later, Ha-ri sees an article claiming a romance between Tae-moo and another woman.

How does Business Proposal Season 1 end?

Ha-ri tries to reach him to ask him about the article. She even decides to use her vacation days to go to New York. As she’s about to leave, he arrives in Seoul. He assures her the rumors aren’t true, and they embrace.

Tae-moo says the chairman told him not to come back to the States until he gave her what’s in the box he’s holding. He opens it to reveal a ring, and he proposes to Ha-ri. She accepts, and they kiss.


The Episode Review

Time skips at the end of a drama series are notoriously difficult to pull off, and it looks like that’s no exception for Business Proposal. The show comes to an anticlimactic conclusion, to say the least.

It pulls us out of the ongoing storyline to drop us in the future with little context. I have to admit, I do love to see Ms. Yeo and Mr. Gye now married and still up to their antics. But after so much time invested in Young-seo’s and Seong-hoon’s relationship, we barely get to understand how the couple is doing in this new timeline. The same goes for Chairman Kang, whose current condition is left vague, as is the manner in which he came around to accepting Ha-ri.

The K-drama simply decided to skip over the conflict with the chairman… in favor of introducing irrelevant conflict in the form of a slanderous article–which is resolved almost immediately.

Ha-ri and Tae-moo maintained a compelling chemistry until the end. Though the final (and finally real) proposal didn’t happen with nearly as much pomp and circumstances as the build-up would indicate, it was still a sweet and satisfying moment.

In the end, it’s hard to see these characters go. Even if Business Proposal’s storylines have not always been handled consistently, the cast and characters have always been a strong draw. But with this finale, the series comes to a bittersweet end, giving these protagonists the endings they have earned, if not in the methods that they deserved.

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You can read our full season review of Business Proposal here!

 

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28 thoughts on “Business Proposal – Episode 12 Recap, Review & Ending Explained”

  1. The main point about Yoo-ra, actually, is that she betrayed Hae-ri repeatedly (on top of betraying her thankfully ex boyfriend), while the latter never did anything to her, and sent her ex boyfriend to apologize! This was not something she did against her unintentionally, this was a deliberate betrayal. And even more than that, it’s a pattern of betrayals, made to spite her. Not to even touch upon two timing her thankfully ex boyfriend.

  2. Objectively speaking, Min-woo should have received an apology from Hae-ri for the fact that the latter was an accomplice in his deception and hid from him the fact that his girlfriend had cheated on him. Contrary to her words in chapter 10, he did not owe, but rather was owed to, an apology, not only from Yoo-ra, but from her, Hae-ri, as well. He does not owe Yoo-ra anything, and talking about incompatibility is all too generous: the self evidently, factual reality of the situation is that she is utterly unworthy of his trust, given the fact that she betrayed and abused said trust.

    Incomprehensible why Hae-ri would still gaslight Min-woo: her friend had just demonstrated she was not a friend, by admitting she dated the guy just because Hae-ri liked him and she didn’t want Hae-ri to have him, in addition to basically confessing to deceiving her boyfriend because she didn’t want him to make an informed decision and correctly choose to leave her. Contrary to what she says, the grave mistake would be for Min-woo to actually spend just another second with Yoo-ra.

    By the end, it should be perfectly clear that this is someone that has a pattern of betraying her -one that started to date her boyfriend just to spite her supposed, obviously fake, friend-… not sure where she gets the idea that saying “sorry” would be in any way adequate or believable, given that she had just essentially attempted to deliberately destroy Hae-ri’s life, which was only the last in a long pattern of betrayals. Again, this was not a “mistake” where she didn’t intend to target her, personally, this was a deliberate betrayal, like her dating someone Hae-ri liked just to spite her, despite the fact that Hae-ri had never done anything against her and was supposed to be her friend… . This is not a wrong thing said in a moment of weakness, and coupled with the admission that she started dating Min-woo to spite her, frankly, clearly denotes a pattern. Besides everything else, she actually sends her boyfriend to apologize. Her boyfriend!

    Not sure Hae-ri’s enthusiasm regarding Min-woo, Yoo-ra and his trip to Europe is justified, in light of the fact she knows she dated him in the first place just to spite her, that she betrayed him and would have deceived him for life, expressly in order not to allow him to make an informed decision about the relationship, and that he was unaware of all those facts even as Yoo-ra was raising the issue of marriage. Not exactly a good start in terms of trust, the key matter here being that all those had to do with him personally, they were not skeletons in her closed that didn’t have to do with him specifically.

    As a secondary note, I must say that I am a bit conflicted about her asking for space to get over her feelings for him, and even more so with regards to Min-woo spending less time with her, which I don’t like if it was meant to imply that even if they are going to develop a friendship, it won’t be a close one… the fact of the matter is that now she likes someone else, and I don’t really see anything that should stop her from having a close friendship with someone just because she had a crush on him in the past, once she got over it. Again, now she is with someone else, and she is going to marry that person. Maybe it was her trying to deal with lingering feelings and also a way to deal with the new relationship, which already saw her lover going to the States… but by the end, they are clearly going in the direction of marriage, so one would suppose that she had all her feelings sorted out, and it shouldn’t be a problem for her to have a close relationship with Min-woo. In all this, it’s pretty clear to me that Min-woo knows of her relationship with the CEO, given his ex told everyone about it, and he does *not* seem to want to rekindle the friendship as a way to start romancing Hae-ri… I don’t know, to me even being friends with an ex is not a problem, let alone them that have never even dated or slept together before! I wished her status with Min-woo was clarified better by the time of the conclusive ending.

  3. Not sure Hae-ri’s enthusiasm regarding Min-woo, Yoo-ra and his trip to Europe is justified, in light of the fact she knows she dated him in the first place just to spite her, that she betrayed him and would have deceived him for life, expressly in order not to allow him to make an informed decision about the relationship, and that he was unaware of all those facts even as Yoo-ra was raising the issue of marriage. Not exactly a good start in terms of trust, the key matter here being that all those had to do with him personally, they were not skeletons in her closed that didn’t have to do with him specifically.

    As a secondary note, I must say that I am a bit conflicted about her asking for space to get over her feelings for him, and even more so with regards to Min-woo spending less time with her, which I don’t like if it was meant to imply that even if they are going to develop a friendship, it won’t be a close one… the fact of the matter is that now she likes someone else, and I don’t really see anything that should stop her from having a close friendship with someone just because she had a crush on him in the past, once she got over it. Again, now she is with someone else, and she is going to marry that person. Maybe it was her trying to deal with lingering feelings and also a way to deal with the new relationship, which already saw her lover going to the States… but by the end, they are clearly going in the direction of marriage, so one would suppose that she had all her feelings sorted out, and it shouldn’t be a problem for her to have a close relationship with Min-woo. In all this, it’s pretty clear to me that Min-woo knows of her relationship with the CEO, given his ex told everyone about it, and he does *not* seem to want to rekindle the friendship as a way to start romancing Hae-ri… I don’t know, to me even being friends with an ex is not a problem, let alone them that have never even dated or slept together before! I wished her status with Min-woo was clarified better by the time of the conclusive ending.

  4. To be honest, I wished that in the ending scene we would have seen Min-woo back from Europe and them actually rekindle their friendship… it does seem completely unnecessary for him *not* to be in her life, or for their friendship not to be close, simply because of past feelings: now she is with someone else, but that does not mean that she should erase the fact that Min-woo had been an important person in the past and he could certainly be a close friend… I smell emotional immaturity and the inability to manage her own emotions, quite frankly. Though, of course, ultimately it’s something she has to decide for herself. But in terms of the value the friendship brought to her life, and could still bring to her life, I don’t know why awkwardness should win over keeping a close, beautiful friendship. So it’s uncomfortable… let’s analyze why, and see whether it makes sense or not. I mean, I would understand if she had loved him and he was with someone else, so being close to him brought her pain… but in this case, she has a boyfriend, and so if Min-woo is willing to be in her life, there is really no reason for her to refuse simply because she used to have a crush on him -surely she isn’t going to carry the crush with her her entire life, certainly by the time she is married she would have gotten over it… there is no reason to keep Min-woo at a distance, in terms of their friendship, simply because she used to have feelings for him in the past, once she is completely over Min-woo and she has someone else she loves-.

  5. To be completely honest, I don’t think that her refusal of patching up their friendship right now was particularly mature. Surely, as adults, they can all live with the fact that she had feelings for him, now she is with someone else, and this does not mean that they have to deny that he had been important to her, or that he cannot be a close friend. I mean, of course it’s her choice and she should not force herself if it’s uncomfortable with her, but I would really urge to look at her values and all things considered, it does seem rather emotionally immature to give up a close friendship.

  6. Her refusal to directly accept Min-woo’s offer of friendship is even more baffling considering the leniency that has been and still is granted to Yoo-ra, despite her factually horrendous behavior and no indication that she actually valued her friendship with Hae-ri (frankly, her revealing Hae-ri’s relationship with everyone was perfectly in character with the petty, jealous person that would date someone Hae-ri loved just to spit her, the apology conveyed by Min-woo is what is actually out of character).

  7. Frankly, I don’t know that I particularly liked her telling him that they can still be friends when she gets over her lingering feelings and they don’t see each other that often. My thinking is that an emotionally mature person should be able to keep a close friendship even if they are in a relationship. So she had a crush on him… now she has a boyfriend, that does not mean that she needs to deny that in the past Min-woo was important to her, I am not sure how to interpret this -does the feel that she still loves the guy?-.

  8. Pure craziness: Hae-ri asks Ming-woo if he is going to Europe with Yoo-ra *after* the latter had shamed her revealing her relationship to everyone, and even more pertinently, after Ming-woo had overheard them discuss the fact that she had cheated on him, something that, might I add, she did not tell him even as she was discussing marrying him. The girl had started to date him simply because she didn’t want Hae-ri to have him. Inexplicable how she would still treat her as a friend, or how she would assume they would still be together -even after he learned she cheated on him, let alone the s**t she pulled revealing their relationship. Their regrets my shapely behind, the girl admitted to cheating behind his back, and intentionally deceived him beacuse she didn’t want to give him the option of leaving her. She confessed as such.

    Actually, Ming-woo apologizes on her behalf with Yoo-ra’s approval, not vicariously. Quite frankly, hard to believe she would be too ashamed to face Hae-ri herself, given that she was perfectly capable of facing Ming-woo every day without any shame about the fact that she was deceiving him about her betrayal.

  9. I guess the silver lining is that Min-woo is no longer around his horrible girlfriend, though it’s hard to see why he would wish to be associated with Hae-ri, given that the latter had still to apologize for actually being complicit in deceiving him and hiding his girlfriend’s betrayal from him.

  10. Quite frankly, Hae-ri is the one that owes Min-woo an apology for having been complicit in deceiving him, by hiding his girlfriend’s betrayal from him and taking the ability to make an informed decision away from him. And then shamelessly gaslighting him, in an utterly unfair manner, and telling him, in an utterly insane and shameful display, that he actually owed her and Yoo-ra an apology. He self evidently, factually, does not owe his ex gf anything, in light of the fact that he had just learned she had betrayed him. If anything, he should *receive* such an apology, not only from his girlfriend, but also from Hae-ri, who after all was an accomplice in his deception.

  11. Would have liked to see Min-woo less wishy washy with the horrible Yoo-ra, anyway glad to see him finally get out of that relationship and dodging *that* bullet.

  12. Actually, the reason she did not tell him (because it was too cruel and he was heartbroken when his girlfriend left him), that’s just hogwash… he had every right to know, and the sad fact is that it actually happening, him having his head in the sand like an ostrich does not help matters in the slightest, in fact it just adds insult to injury.

  13. I was quite satisfied that the two main couples ended up together despite the difficulties, without a tragedy like in other shows like Crash Landing On You. Both couples reach the finish line.

  14. Actually didn’t feel like Ha-ri’s mother scolding her was quite realistic… I would say she is definitely a grown woman able to make her own decisions, regarding her relationships and everything else.

  15. I think that Min-woo going away and rebuilding his life at this point in time is the correct decision, would have hoped to see a bigger confrontation with his now ex-girlfriend, taking her to task on her hypocrisy and betrayal, but all things considered, it’s also good to see him spare her exactly the attention that she deserved, namely none. Not so good to see him apologize to Ha-ri on her behalf: his ex has agency and is responsible for her own actions, he does not have the power nor the obligation to apologize for her.

  16. Must say that it’s hard to understand whether Min-woo and Ha-ri were friends or not, and if the latter, why Min-woo’s girlfriend would tell her to stay out of his life… not that she had any right to behave in such a controlling manner, particularly in light of her own infidelity.

  17. Good thing for Min-woo to reconnect and resolve the situation. Maybe the fact they had not reconciled was the reason she did not reveal the fact that his girlfriend had cheated on him, though if she actually considered him a friend she should have informed him of this fact regardless. But if she did not, that would explain why she didn’t reveal the truth to him.

  18. Not sue what Min-woo is apologizing about… he is not his girlfriend, so he neither could nor should apologize for her. Frankly, he should have left her as soon as he overheard about her betrayal, a few episodes back. They might have *also* been incompatible and “never right for each other”, but quite frankly he betrayal and deception are the actual red flags -this is not merely a question of her having different values: she did not show him a shred of dignity and respect, hurting and humiliating him by betraying him and deceiving him to this day, and he would have been none the wiser, continuing to be tricked and lied to his entire life, had he not overheard her discussing it with Ha-ri… this is not about different values, it’s about her being manifestly, factually unworthy of his trust, having broken and abused said trust-.

  19. Kept waiting for episode thirteen to come out, but it never did. Didn’t feel like the end. Even with the time skip. Definitely should have carried out the storyline a bit longer. I enjoyed the drama until the anti climactic ending. Like you said, some really good chemistry amongst the cast.

  20. I loved this show so much. The characters, the plot, the humor. But I felt like very little effort was put into the last two episodes. I am so disappointed. I left this situation feeling empty and unsatisfied. Awwwww. I’m just so let down . . .

  21. I felt many things were not explored! With how it has been a total hit I still think a season 2 can be possible. The aftermath of the relationship as it comes out and the family differences, and how it’s hard for people to accept, the wedding, the honeymoon, a greatgrand child for Mr. Kang. Youngseo getting married and repairing her relationship with her dad and have a child. So many things can be done with a season 2.

  22. I totally agree! I loved the characters-the actors- and how well they mix together. I will miss them! The ending was disappointing for all the reasons you mentioned and really deserves better! I could have handled a second season rather than a rushed ending.

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